I haven’t traditionally considered Pete Drucker’s work in the context of failing fast, but apparently I should have been based on this article. Tying the concept specifically to design thinking is a useful model, and hearing the Drucker Institute itself articulate the philosophy is compelling.

I also love how so many references to fail fast are immediately refuted by someone who disagrees with the idea and suggests an alternative, which essentially agrees that failing fast is a good idea but uses softer language like “learn quickly.”

Perhaps everything really is semantics.