Success is 99% Failure

An old buddy of mine forwarded a link to this blog post the other day. It is worth a read if your holidays are in need of a fail fast injection (say, your cookies didn’t turn out, your ham is dry, or your present for someone you love — the one you thought was going to be a big hit — fell flat). It includes a great video by Honda that I mentioned back in early 2009. Secret 3 in the post may ring true:

Create it, launch it, learn from it, and fail fast.

The first design or prototype you put out will always be the worst it will ever be. Version 1.0 is going to suck. 2.0 is going to be much much better, but without first putting it out there, you’ll never know. So fail fast, learn from your users, and use survey’s to gather feedback of their experiences with your product or service.

Here’s hoping your holidays — mine are now at version 39.0 — are an immediate success.

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